Raida is a Brand and User Experience Consultant with over 20 years experience in digital strategy, user experience design, information architecture, user research and digital marketing. She also has extensive experience in delivering industry training courses in UX Design and Branding as well as working as a part-time lecturer for Kingston University teaching Branded UX on the User Experience Design MSc course.
Agency experience includes working as a User Experience / Information Architect, Producer and Project Manager. Clients include:
BBC3
BT
Sony Ericsson
Nokia
Orange
Sony PlayStation
Small Luxury Hotels
Nike
Jimmy Choo
Bertolli
London 2012
Amnesty International
Lego
Unilever
Coutts
Barclays
American Express
Legal & General
Jaguar Racing
Work Examples
Raida is the UX Research Fellow at the Kingston University Behavioural Research Analytics In Neurotechnological Systems (BRAINS) Lab. Experience in leading UX research projects including Artellite, working with Kingston University and Degree Art on the Nesta funded research project for the design and development of an e-commerce platform for the arts sector. Led and managed the UX team on the HEFCE funded international research project, Critica, for the design and development of a digital teaching tool for enabling Lecturers to teach critical thinking skills.
Corporate experience includes working as a Product Manager for Cable & Wireless and Financial Times as well as Marketing Manager for PJB Publications.
Raida also has experience in advising and helping small businesses and charities to build their brands and design their websites. Latest examples of small business websites designed and developed include Maison St Cassien and Nina Moeller Designs.
Raida has a BSc in Engineering Science from Exeter University, a Marketing Diploma from the Chartered Institute of Marketing and an MA by Research in Branded User Experience from Kingston University.
Testimonials
“Raida is a highly qualified and knowledgeable person on branded user experience. She shared extremely interesting findings with us that were very relevant to our projects that we are currently doing”
“Highly recommended. Raida’s work offers unique insights into maintaining the qualitative UX of your brand across multiple evolving touch points.”
“Raida recently visited the John Lewis offices to present her framework for a Multichannel Branded User Experience. This highlighted relationships between customer perception and the online user experience, and Raida provided us with real examples of how to do more joined up thinking in the field of UX. She presented confidently, and the team found the session very useful. ”
“I worked with Raida on a number of projects whilst studying for an MSc in User Experience Design’ at Kingston University. Raida is so knowledgeable about all aspects of User Experience and is a brilliant Project Manager and Thought Leader.
Raida is a pleasure to work with and I can’t recommend her skill level and professionalism highly enough.”
“I met Raida as my lecturer at Kingston University in 2013. Her rich industry experience, in ecommerce, branded UX and design methodology, provided relevant, engaging and practical theory to prepare and inspire students’ for roles in the field.
I later collaborated with Raida in UX consultancy work for a Nesta funded, art ecommerse platform called Artellite and a global university education tool called Critica. Raida led the projects’ innovation, from conception through to delivery, across the products’ life-cycle. She is passionate about creating meaningful user experiences and even with time-pressured deadlines, this was never compromised.
As both a lecturer and colleague, Raida has been a huge inspiration to my design practice; providing guidance and support to achieve goals much greater than I had hoped for.
I am extremely thankful to her and her work.”
“I had the pleasure of working with Raida at Dare and at Red Bee Media. Raida was always prepared, informed and knowledgeable both as a Producer and as a UE Architect. She was always open to collaboration and a valued addition to the team!”